From $5,600 to $45,000 in 4 Months — Grasslot Boys’ Explosive Winter Growth
When Zach Bach, owner of Grasslot Boys Detailing in Lake in the Hills, IL, came to Social Refresh, his business was facing its slowest month ever. December 2023 closed at just $5,600 in revenue.
Winter can crush Midwest service businesses — but for Grasslot Boys, this was more than a slow season. It was the breaking point after working with three failed marketing agencies.
“One agency last winter actually cost us more in 3 months than the total value of all the proposals I sent out during that time.”
— Zach Bach, Owner
We Don’t Patch Problems. We Build Systems.
At Social Refresh, we don’t chase quick fixes — we create predictable demand machines.
For Grasslot Boys, that meant combining Meta Ads, Google Ads, and CRM automation into one seamless growth engine.
Meta Ads
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Local targeting in Lake in the Hills and nearby zip codes
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Direct-response winter offers (“Winter Special,” “Limited Slots”)
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Before/after visuals + team content for social proof
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49 qualified leads in December 2023
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Under $20 cost per lead
Google Ads
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Targeted high-intent keywords like “undercoating,” “ceramic coating,” “luxury detail”
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Smart bidding + geo-fencing for maximum efficiency
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Dynamic call extensions + A/B tested landing pages
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$26–$34 cost per lead
CRM & Funnel Automation
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Meta + Google leads synced to one dashboard
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Instant text/email follow-up automation
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Full transparency for Zach’s team to track, call, and close fast
