social refresh?
We are not a budget agency—we are a premium partner for private practices and surgical clinics. Our campaigns are built around HIPAA compliance and evidence‑based messaging. More than 70 % of patients read online reviews before choosing a doctor, and 88 % of consumers read reviews before purchasing products. We ensure your online presence builds trust and meets regulatory standards.
Our account managers are located in the United States, ensuring clear communication and deep understanding of the medical industry. We over‑deliver on customer service, providing frequent updates and transparent reporting so you always know your return on investment.
Unlike niche vendors, we offer end‑to‑end marketing: SEO and AI search visibility, targeted ads, CRM automation, social media management and compliance consulting. Every component is designed to work together, giving your practice a powerful growth engine that scales.
Social Refresh will help you get there.
Search behaviour is evolving. Google’s new AI overviews answer patient questions directly on the results page, causing organic click‑through rates to drop—one study found a 34.5 % decline in clicks when AI overviews appear. At the same time, platforms like TikTok are becoming search engines: 1 in 5 Americans look up their condition on TikTok before visiting a doctor, and 50 % of Americans purchase a health product after seeing an ad on social media
For clinics, this shift represents both a threat and an opportunity. We help you:
- Optimise for AI Overviews: We craft content and schema that make your practice visible in AI summaries and snippets, ensuring you remain discoverable even when patients don’t click through.
- Dominate Local & Map Results: With 65 % of people turning to Google before consulting a doctor and around 7 % of all Google searches being health‑related, we focus on local SEO, Google Business Profile optimisation and medical directories.
- engage Social Searchers: We leverage TikTok, Instagram and Facebook to capture patients browsing for health advice and procedures. Short videos and educational clips build authority and drive inquiries.
Core Offer: Full‑Stack Solutions
Our services cover every stage of the patient journey, ensuring visibility, acquisition, conversion and loyalty:
SEO & Visibility – We optimise your website, metadata and content for search engines and AI responses, build local citations, ensure NAP consistency and earn backlinks from trusted medical sites. Monthly reports track keyword rankings and map visibility.
Paid Advertising – Run HIPAA‑compliant campaigns on Google and Meta. We build targeted search, display, YouTube and social ads that drive qualified leads to secure forms and landing pages. Retargeting and cross‑platform pixels keep your practice top of mind.
CRM & Automation – Implement our Ascend CRM to capture leads, automate follow‑ups and book consultations. Automated text and email sequences respond to missed calls, nurture prospects and remind staff of tasks. The system is HIPAA compliant and accessible via mobile.
AI Voice & Calendar Booking – Deploy a virtual receptionist to answer inbound calls, collect information and schedule appointments seamlessly, ensuring no opportunity is missed.
Social Media Growth – Maintain a consistent and authoritative presence with weekly posts, reels, before/after transformations, educational clips and testimonials. We also automate posting to save time and ensure consistency.
Organic traffic is still essential: 65 % of patients search online before contacting a doctor, but AI overviews are absorbing clicks. Our approach ensures you remain visible in both traditional and AI‑driven search by optimising content for snippets and answering patient questions clearly. We also target emerging keywords on TikTok and voice search.
Steps We Take
On‑Page & Technical SEO: Optimise titles, headings, speed and schema for AI summaries and search results.
Google Business Profile & Directories: Maintain accurate NAP across maps and medical directories. Encourage patients to leave reviews, crucial as 72 % of patients choose providers with 4‑star ratings or higher.
Backlink Strategy: Earn links from reputable medical and local domains to increase authority and ranking.
Reputation Management: Implement review generation campaigns to collect five‑star reviews and respond promptly to feedback.
Reporting: Provide monthly reports with ranking updates, review insights and AI visibility metrics.
Multichannel Campaigns
Advertising drives immediate results and complements organic efforts. Healthcare marketing budgets are already digital‑first: over 72 % of ad spend in healthcare is online. We harness this momentum by running:
Google Search & Display Ads: Capture high‑intent searches like “best orthopedic surgeon near me.” We manage bids to control costs (average CPC is $4.71 in health & fitness).
Meta & Instagram Ads: Reach potential patients scrolling through their feeds with targeted demographic and interest‑based campaigns. Half of Americans buy health products after seeing social ads.
YouTube & Video Ads: Use compelling visuals to build trust and demonstrate procedures. Video marketing increases user understanding and builds trust.
Ads & Lead Generation
Multichannel Campaigns
Advertising drives immediate results and complements organic efforts. Healthcare marketing budgets are already digital‑first: over 72 % of ad spend in healthcare is online. We harness this momentum by running:
Google Search & Display Ads: Capture high‑intent searches like “best orthopedic surgeon near me.” We manage bids to control costs (average CPC is $4.71 in health & fitness).
Meta & Instagram Ads: Reach potential patients scrolling through their feeds with targeted demographic and interest‑based campaigns. Half of Americans buy health products after seeing social ads.
YouTube & Video Ads: Use compelling visuals to build trust and demonstrate procedures. Video marketing increases user understanding and builds trust.
CRM & Automation Layer
HIPAA‑Compliant Ascend CRM
Our customised Ascend CRM centralises leads, tracks appointment status and automates outreach. It segments patients by procedure or condition (e.g., cosmetic surgery vs. chiropractic), sends missed‑call texts and schedules reminders. Built‑in dashboards monitor revenue and conversion rates.
AI Voice & Automated Booking
Our AI voice agent answers calls 24/7, collects patient information, answers common questions and schedules consultations using an integrated calendar. This eliminates manual follow‑up and ensures every enquiry is captured.